JPW Marketing Dashboard
Weekly activity tracker
Week of
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Total pts
—
of
pts target
External
—
outreach-facing
Internal
—
infrastructure
Actions
—
this week
External 0%
·
Internal 0%
· Target: 60% external minimum
Points by day
Category breakdown
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Action
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Identify target companies — 1pt · Quick
Research company + find contact — 2pt · Medium
Draft + send connection request — 3pt · Medium
Engage thoughtfully with their posts — 2pt · Quick
Send cold DM or LOI — 5pt · Medium
Identify who to re-engage — 1pt · Quick
Find reason to reconnect — 1pt · Quick
Draft + send warm message — 4pt · Medium
Follow up with pending client — 3pt · Quick
Follow up with past client — 4pt · Medium
Check in + pitch existing client — 4pt · Medium
Thoughtfully comment on a post — 2pt · Quick
Participate in a group call — 2pt · Medium
Set up a meeting — ICP — 4pt · Medium
Set up a meeting — peer — 2pt · Quick
Engage in Superpath / TotF — 1pt · Quick
Respond to call for freelancers — 5pt · Medium
Apply for a freelance role — 5pt · Deep
Pitch podcast / guest post — 3pt · Medium
Generate + talk through idea — 1pt · Quick
Finish draft — 2pt · Deep
Edit draft — 2pt · Medium
Publish LinkedIn post — 2pt · Quick
Publish newsletter + share — 2pt · Medium
Update swipe file — 1pt · Quick
Build a proof artifact — 3pt · Deep
Add to ICP voice bank — 1pt · Quick
Update LinkedIn profile — 2pt · Medium
Update website — 2pt · Medium
Work on offer page — 2pt · Medium
Rework portfolio — 2pt · Medium
Other (free text)...
Action name
Category
External
Internal
Points
1 pt
2 pt
3 pt
4 pt
5 pt
Effort
Quick (5-15m)
Medium (20-45m)
Deep (60m+)
Note
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This week's actions